Every dog is different. These are suggested feeding amounts based on the ideal body condition for adult dogs of various sizes and weights. Your individual dog’s energy requirements may differ. Adjust the amount fed to obtain or maintain your dog’s optimum weight, provide plenty of exercise and visit your veterinarian regularly. Always provide fresh drinking water and serve this food dry or lightly moistened. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location. If feeding CRAVE Dog Food for the first time or changing recipes, we suggest you blend increasing amounts of the new recipe with your old dog food for six days. FOR 2 DAYS 25% CRAVE Dog Food 75% Old Food. FOR 2 DAYS 50% CRAVE Dog Food 50% Old Food. FOR 2 DAYS 75% CRAVE Dog Food 25% Old Food. FOR A LIFETIME 100% CRAVE Dog Food. Suggested Amounts to Feed Per Day (Cups)† Dog Weight: 5lbs. ? cups; 10lbs. ? cups; 20lbs. 1 cup; 30lbs. 1 ? cups; 40lbs. 1 ? cups; 50lbs. 2 cups; 70lbs. 2 ?? cups; 90lbs. 3 cups; 110lbs. 3 ?? cups †Use a standard 8 oz measuring cup., Suggested Amounts to Feed Per Day (Cups) † Dog Weight Feeding Amount 5 LB 1/3 10 LB 2/3 20 LB 1 30 LB 1 1/3 40 LB 1 3/4 50 LB 2 70 LB 2 2/3 90 LB 3 1/4 110 LB 3 3/4 † Use a standard 8 oz. measuring cup which holds 4.25 oz. of CRAVE With Protein from Lamb Adult Dog Food